Firefox, which uses a different video format, is at 25%. (WebKit-based browsers remain in the single digits on the desktop. As a result, more than three quarters of online video now streams in Flash formats (up from 25% three years ago).Īll these years later, we still don’t have a standard, browser-native alternative, much less one that’s achieved widespread viewership. (Remember how you used to see sites offering multiple streams, making the user pick a player, because the content creator couldn’t rely on everyone being able to view one format? Good riddance to that crappy customer experience.) Content creators, whose income is proportional to their ability to reach customer eyeballs easily and reliably, have voted with their feet, moving to Flash. Macromedia was the only company that delivered truly ubiquitous (99% penetration) video playback. Without it, we’d all still be bumbling along. It’s the reason we have Hulu, Vimeo, and all the rest–and the reason that people now watch billions of videos per day (and nearly 10 hours apiece per month) online. It’s the reason that YouTube took off & video consumption exploded four years ago.
(Competition makes everyone better.) But let’s also be honest and say that Flash is the reason we all have fast, reliable, ubiquitous online video today. (You know who’d agree? The Flash team.) It’s fine to hope for alternatives to take root. Let’s be clear: It’s fine to say that Flash is flawed it is.
I need to say a few things on that subject.įirst, let’s be very clear: I’m not on the Flash team. In the last couple of years, it has become trendy to bash the Adobe Flash Player.
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